Plastic-Free Tel Aviv At The Vera

The entrance of the 39-key boutique hotel, that is the first to ban single-use plastics in Tel Aviv. Photo by Assaf Pinchuk

The Vera located on Lilienblum Street in the heart of Tel Aviv’s cultural core. Photo by Assaf Pinchuk

It warms our hearts to see hospitality brands innovating and leading by example, especially after a few years of rising earth temperatures, unpredictable weather, and natural phenomena linked to global warming. The Vera joins select sustainable and future-forward hotels worldwide, proving that a ban on single-use plastics is viable and necessary, paving the way for legislation like the one announced earlier this year in California.

Having first opened in 2018, The Vera, a 39-key boutique hotel located on Lilienblum Street in the heart of Tel Aviv’s cultural core, has become the city’s first to ban single-use plastic with a new series of future-forward initiatives to eliminate wasteful plastics throughout the property, among other measures such as a comprehensive recycling program, water-filters in each room to avoid plastic bottles, state of the art energy efficiency and eco-insulation, and an ethos of sourcing locally, which supports the local economy and reduces carbon emissions.

Double Room at The Vera. Photo by Assaf Pinchuk

“The elimination of single-use plastics is an obvious decision and a forward step for the hotel industry,” says Danny Tamari, CEO and Founder of The Vera. “We continually strive to build an environmentally-conscious society, and The Vera’s action reflects our vision of what a modern hospitality experience should be.

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